OUR VISION

Konfluence’s mission is to enrich and embolden organisations by embracing diversity, encouraging and assisting them to be more progressive and cutting edge. We achieve this by tapping into the rich reservoir of talent from underrepresented communities previously overlooked opportunity to help our clients tap into. In line with the UN sustainable development goals we believe that connecting to a diverse community fosters more innovative thinking, better problem-solving, and higher engagement, all of which are essential for business success.

In a rapidly changing marketplace, diversity is a key driver of competitive advantage. By leveraging varied perspectives and experiences, we help our clients tap into new opportunities and develop creative strategies that lead to sustainable growth. Our approach blends, deep market insights, and a commitment to inclusivity, ensuring that our clients are positioned to thrive in both current and emerging markets.

COMMITTED TO DIVERSITY & INCLUSION

Konfluence is committed to fostering diversity and inclusion by empowering organisations to connect with underrepresented communities. The company believes that diverse perspectives lead to more innovative thinking, better problem-solving, and heightened engagement, which ultimately drive business success. By helping companies diversify their supply chains and adopt inclusive practices,

Konfluence supports long-term growth whilst ensuring its clients meet ESG (Environmental, Social, Governance) goals and embrace the shifting European legislation. Konfluence’s commitment extends to creating opportunities for underrepresented communities and unlocking economic growth, with a focus on making a positive impact on society as a whole.

LEADING WAY IN BUSINESS TRANSFORMATION

As a leader in the diversity and inclusion space, Konfluence leverages its industry expertise and strategic insights to help businesses tap into underserved communities and stay ahead of the competition. By offering bespoke consulting services, cutting-edge market research, and industry-specific events, Konfluence enables organisations to navigate the complexities of the modern marketplace.

Through workshops, leadership development programs, and supplier diversification audits, Konfluence is at the forefront of empowering businesses to grow sustainably. This leadership is driven by a vision to not only enhance business performance but also contribute to the broader goal of social responsibility and innovation.

TRUST AND TRANSPARENCY

At Konfluence, trust and transparency are integral to every client relationship. The company believes that open communication and ethical business practices are the foundations for long-lasting partnerships.

Konfluence prioritises delivering measurable outcomes, providing regular performance reviews, and sharing market trend analysis to ensure that its clients stay competitive and informed. By maintaining high levels of transparency throughout its processes, from consulting services to event programming, Konfluence ensures that its clients are fully aware of the value being created and the social impact their efforts generate.

EMPOWERING BUSINESS & COMMUNITIES

Konfluence is dedicated to empowering businesses by helping them unlock the potential of diverse talent and tap into new consumer segments. Through tailored diversity training programs and leadership workshops, Konfluence enables businesses to foster a more inclusive culture.

At the same time, the company helps to create opportunities for marginalized communities by promoting supplier diversity and equitable business practices. By aligning its mission with the UN Sustainable Development Goals (SDGs), Konfluence not only empowers its clients to succeed but also strives to create a more equitable and inclusive economy, benefiting both businesses and communities alike.

FOUNDER, DEMI ABIOLA

Demi Abiola is the founder of Konfluence and is most passionate about promoting racial equality and cultural inclusiveness in the industry and believes that as a person of colour; it is vitally important to be in leadership positions to inspire the next generation.

Beginning his career at ITV, Demi Abiola has spent 20 years in lead investment roles at agencies PHD and T&Pm, where he has seen success in driving market-leading pricing for clients, maximising PRFs, and building strong and lasting relationships with media owners. His creativity is reflected in major award wins such as Cannes Lions, D&AD, Campaign, Media Week, and Festival of Media awards.

As a member of the Advertising Association's All in Black talent working advisory group, he has actively helped shape actions to improve diversity and inclusion in advertising. Demi Abiola was also part of the launch campaign for the initial Brim (Black representation in marketing) framework to the industry and has served on the WPP UK inclusion council and was the Co-Chair of the ERG group in T&Pm for people of colour.